We have been building institutions of trust, forever embracing people across world. We have been a part of your lives, homes, and celebrations every day of the year. We export premium-quality spices and condiments that can be used daily. We take pride in knowing and understanding the consumers we serve and adding life to the products. The prime principles to put focus on are:
• Communicate often and well.
• Listen to ideas and opinions.ss
• Find balance.
• Have high standards.
• Put the customer first.
• Show gratitude.
• Be bold.
• Take ownership.
• Celebrate diversity.
• Build trust.
• Be transparent.
• Provide value.
• Accept responsibility.
• Don’t be afraid to fail.
• Win together
Products and values:
The spices we offer are loaded with taste and flavour. Spices are generally derived from fruits, stems, roots, seeds, flowers, or bark. Many Indian spices like turmeric, cinnamon, cloves, cumin seeds, and cardamom add a strong hint of flavour while adding nutrition to the food. Indulging our organically grown spices while cooking can offer the dish an authentic Indian flavour and make it healthier. That’s why you can trust our products to bring taste and health into your life.
Performance/KPI:
We must be aware of the company’s key performance indicators. Focusing on KPIs is rather crucial to growing our company in a valuable manner. If constructed correctly, it can give management and potential investors a look into the company’s state. The KPIs we focus on are:
1. Customer acquisition cost (CAC): CAC is the amount invested in marketing, sales, and related expenses, i.e., the money required acquiring a new customer. This helps understand how efficiently our marketing strategy is working as compared to other competitors.
2. Retaining customers after acquiring them is crucial. It indicates the amount of paying customers who keep purchasing products for a given period. When the retention rate is high, we know the company has a quality product bringing back potential customers.
3. Lifetime value (LTV) tells the net value to our business over an estimated time. Understanding LTV and its relation to CAC is important to build a sustainable company.
4. The ratio of CAC to LTV is very important. This indicates the sustainability of our company.
5. CAC recovery time (or months to recover CAC): It helps to measure the amount of time taken by a customer to produce enough net revenue in order to cover the CAC. CAC recovery time impacts cash flow directly and the runway (The runway measures the amount of time until the company runs out of cash, expressed in months).
6. Understanding revenue and monthly expenses allow us to calculate our company’s burn on a monthly basis.
7. Conversion rate reveals the company’s ability to sell its products to its customers and customers’ desire to buy the product. We try to review it or track it over time for improvising.
8. Gross merchandise volume (GMV) is a very helpful KPI. GMV allows us to know the overall dollar value of sales or services.
9. Monthly active users (MAU) are used by companies with a social presence. It shows the amount of unique users who visit our site or app in 30 days.
Company's vision and mission:
• Our sole vision is to develop our company into one of the leading spices and food solutions companies globally that offer premium and quality services.
• Our mission is to become a household name for quality, technology, innovation, and services. We want to climb the ladder of the global food processing industry and stay on top of it by providing customers with satisfactory products and services.
• We strive to enhance the health of our buyers by providing them with the best organic products available in the market.
• Last but not least, we want to take care of your tastebuds by providing delicious organic products while maintaining a high standard of hygiene.
Description of services:
While we are expanding into a global company, selecting the best raw materials to provide top-notch services becomes important. That is why our experts roam every corner of the world to collect new and tasty spices to satisfy our buyers every day. Our international Associates in Canada, Sweden, USA help us to set this process at optimal cost and efficient delivery schedules.
Financial targets:
We want to amplify the financial production of the company by offering valuable products and services to our consumers. Our financial target for the year 2022 revolves around grossing over forty to fifty lacs in sales. We plan to do so by analyzing the current position of our company, predicting the rate of net income, accessing its growth rate, making better investments, and eliminating all forms of discrepancies. We strongly believe that our financial goal is achievable as long as we can build and maintain a level of trust and satisfaction with our consumers. If we can achieve that, we will surely be able to expand our business and company within a short period.